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Linguistische Anmerkungen zur Inhaltsanalyse von Kontaktanzeigen

Franz Schindler

This paper discusses problems that occur when conducting a content analysis of personal ads. It starts out by giving a short introduction to the methodological background of the content analysis in general and one performed on personal ads in particular (Riemann 1999). The work focusses on problems arising when its categories are applied to Czech and Russian ads. The papers argues for a deeper reading of the texts and shows the limits of a content analysis that focuses too much on word similarities for categorisation.

Linguistische Beiträge zur Slavistik. XI. JungslavistInnen-Treffen Cambridge 2002. Hg. Björn Hansen. München: Sagner 2004 (= Specimina Philologiae Slavicae 140), 129–142.